The New, Faster Face of Innovation

Brynjolfsson, E. & Schrage, M. (2009). The new, faster face of innovation. Retrieved on February 23, 2010 form: http://sloanreview.mit.edu/business-insight/articles/2009/3/5131/the-new-faster-face-of-innovation/

This article, published on the Business Insight section of MIT’s Sloan Management Review, discusses how technology has transformed the innovation process in the last few years and has given companies the ability to innovate very quickly and inexpensively. Because of computer and other technologies available to the public and business world, it has become much easier for companies to try different things without spending a great amount of time and money, which also gives them ability to scrap the idea quickly if it does not produce the anticipated result. The authors also argue that managers will need to give up some of the control of the innovating process; that since it is becoming less expensive in time and dollars, the lower level employees should be given more latitude. This is important information for today’s and tomorrow’s managers because has technology continues to change the way we do business, it’s important for leaders to understand how to take advantage of technologies and used them for their firms advantage, such as innovative opportunities disused in the article.